Introduction:
Italy has long been known for its contribution to the fashion world, with names like Gucci, Prada, and Versace dominating the industry. But there’s one name that often goes overlooked: Mila Schön. Despite her influence on Italian fashion in the 60s and 70s, her legacy has been somewhat forgotten. In this article, we’ll take a closer look at Mila Schön and why her designs deserve to be celebrated.
Early Life:
Mila Schön was born Maria Carmen Nutrizio in 1916 in the northern Italian city of Trieste. She was the daughter of a Hungarian father and an Italian mother. Her father was a textile merchant, which may have influenced her interest in fashion from a young age. Mila studied textile design in Vienna before returning to Italy to work as a freelance designer.
The Mila Schön Brand:
In 1958, Mila Schön founded her eponymous brand, with the aim of creating elegant, understated designs that were still practical enough for everyday wear. Her use of muted colors and simple silhouettes quickly made her a favorite among the European elite.
Jackie Kennedy and Mila Schön:
Perhaps the most famous client of the Mila Schön brand was Jacqueline Kennedy Onassis. In the 60s and 70s, Kennedy was a fashion icon, and her endorsement of Mila Schön helped to cement the brand’s status as a symbol of timeless style. Kennedy wore Mila Schön designs on many important occasions, including her husband’s state funeral in 1963.
Influence on Italian Fashion:
Mila Schön’s designs had a significant impact on Italian fashion during the 60s and 70s. Her use of clean lines and monochromatic color schemes helped to define a new era of understated elegance. Many of her designs also incorporated menswear-inspired elements, such as tailored jackets and trousers.
Legacy:
Mila Schön passed away in 2008, but her influence on the fashion world can still be felt today. Her designs were ahead of their time in many ways, and her use of simple, understated styles continues to inspire designers around the world. While the Mila Schön brand is no longer as well-known as it once was, it is still a favorite of those who appreciate timeless style.
