Mattel is launching Barbies with no hair and vitiligo to powerfully diversify its range of dolls
In a bid to “redefine what it means to be a Barbie or look like Barbie”, Mattel has created an inclusive new line of dolls with various conditions including vitiligo and hair loss.
The new range of Barbie dolls, which will be released later this year, have been created by the toy company to ensure all young women see themselves represented and to allow ‘kids to play out even more stories they see in the world around them’.
“If a girl is experiencing hair loss for any reason, she can see herself reflected in the line,” stated the brand. This comes shortly after the brand’s most liked post on Barbie’s Instagram channel @BarbieStyle was an image of Barbie with no hair.
Meanwhile, Ken dolls are enjoying an update with an extended range of hairstyles now available including long hair and ginger shades.
Fans took to Twitter to praise the brand for diversifying their range. “Well done #Barbie! And great to see toy brands aiming to better reflect the world! Last year, more than half of all the dolls sold worldwide were diverse dolls,” wrote one user.
This is the next move from Mattel in an effort to broaden its range of Barbie dolls after being accused of excluding many young women. Barbie, who is typically presented as blonde, slim and scantily dressed, now comes in five different body types with 22 skin tones and over 70s hair styles.
In 2019, Mattel also released a collection of dolls with prosthetic limbs and in wheelchairs in collaboration with teen activist Jordan Reeves. “I have always thought dolls are a really good way for kids to learn about disabilities,” Jordan revealed. “Kids have a chance to grow up learning about limb differences and amputees while they play.”